Writer & storyteller based in Austin, TX.
Freelance show writer, experience/narrative designer, and award-winning copywriter.
Intro
Welcome! My name is Andrew Friedenthal and I’m a professional themed entertainment writer, storyteller, copywriter, and content creator based out of Austin, TX.
I have an extensive background in a variety of formats, media, and subjects, all of which you can explore below!
I’m as obsessed with crafting the perfect sentence to express my ideas as I am with analyzing popular culture, especially theme parks, Disney, comic books, and live theatre. If you’d like to know more, please contact me at andrewfriedenthal@gmail.com.
Work
My career has taken me in a variety of directions and allowed me to explore many different types of writing. Please check out some of that work, divided by client and/or publisher.
Themed Entertainment
Collected here you can find some of my favorite recent show writing and other themed entertainment-related pieces of writing.
Let’s create worlds together!
Show Writer - Boiler Gold Rush to Excellence (themed dark ride concept, POV/audio ride-through, & functional scale model) — winner, Imaginative Activites Award for the Festival of Teaching and Learning, Purdue University
Show Writer - Library of Secrets (immersive LBE attraction concept)
Show Writer - Heroica (themed land with multiple attractions & retail locations - PDF of full scripts & story bible)
Show Writer - Heroica (themed land with multiple attractions & retail locations - PowerPoint summary)
Ride Script - Sherlock Holmes: The Ride (dark ride attraction)
Ride Script - Department Store Dash (for “The Mall” themed land concept)
Ride Outline - The Ooze Cruise (for “The Mall” themed land concept)
The Mall (themed Land concept) Final Pitch/Presentation
Selected Excerpts From Walt Disney World: The Movie: The Official Movie Novelization
IBM
As a storyteller and senior copywriter for IBM marketing, I relate the story of IBM to existing clients and potential customers through a variety of brand voices and content forms.
Let’s create and think together!
Video Ad
Video Content
Social Media
“We use IBM Automation for that” campaign (HEINEKEN, FAW-Volkswagen, Electrolux, BlueShore Financial)
eBook
Web page copy
Publications
I have published several books and book chapters about popular culture, specifically focusing on storytelling within multimedia properties and imaginary worlds.
Come get geeky with me!
Monograph
Monograph
Monograph
Book chapter
Book chapter
Book chapter
Software Advice
For this Gartner-owned company, I researched and wrote content about various types of software, with a focus on marketing.
Come get techy with me!
Time Out Austin
Though Time Out’s tenure in Austin, TX was short-lived, I was the magazine’s theatre writer for the extent of its run.
Check out how I helped keep Austin weird!
Austin American-Statesman
For many years I was the primary theatre reviewer for Austin’s only daily newspaper and wrote hundreds of reviews and articles; here’s a few of my favorites.
Curtain up, everyone!
Yearly Roundup
Disclaimer
With the exception of the “Publications” section, all works on this site are the property of my clients and/or publishers.