Writer & storyteller based in DFW.

Freelance show writer, experience/narrative designer, and award-winning copywriter.


 

Intro

Welcome! My name is Andrew Friedenthal and I’m a professional themed entertainment writer, storyteller, copywriter, and content creator based out of Ft. Worth, TX.

I have an extensive background in a variety of formats, media, and subjects, all of which you can explore below!

I’m as obsessed with crafting the perfect sentence to express my ideas as I am with analyzing popular culture, especially theme parks, Disney, comic books, and live theatre. If you’d like to know more, please contact me at andrewfriedenthal@gmail.com.

 

 

Work

My career has taken me in a variety of directions and allowed me to explore many different types of writing. Please check out some of that work, divided by client and/or publisher.

Sideshow Collectibles

Sideshow brought me on as a freelance writer to rewrite emails, blog posts, and Help Desk articles to match the company’s fun, geeky tone. I like to think of myself as a “fun consultant” on these rewrites, as well as for humorous & geeky headlines/references for various marketing materials!

Let’s have fun!

Help Desk Article

 
 

IBM

As a storyteller and senior copywriter for IBM marketing, I relate the story of IBM to existing clients and potential customers through a variety of brand voices and content forms.

Let’s create and think together!

Video Ad

 

Video Content

 

Social Media

 
 
 

Blog post

 

Web page copy

 

Publications

I have published several books and book chapters about popular culture, specifically focusing on storytelling within multimedia properties and imaginary worlds.

Come get geeky with me!

Software Advice

For this Gartner-owned company, I researched and wrote content about various types of software, with a focus on marketing.

Come get techy with me!

Time Out Austin

Though Time Out’s tenure in Austin, TX was short-lived, I was the magazine’s theatre writer for the extent of its run.

Check out how I helped keep Austin weird!

Sightlines

I wrote several pieces analyzing popular culture - mixed in with a healthy dose of personal opinion! - for the online Austin-based journal Sightlines.

Dive into the world of pop culture with me!

Austin American-Statesman

For many years I was the primary theatre reviewer for Austin’s only daily newspaper and wrote hundreds of reviews and articles; here’s a few of my favorites.

Curtain up, everyone!


 

Disclaimer

With the exception of the “Publications” section, all works on this site are the property of my clients and/or publishers.