New Job, New Articles!

I’ve recently started a new job as a Market Research Associate at Software Advice, where I cover the customer relationship management (CRM) market. Though most of the things I’m writing about are a lot more niche than my theater reviews, and a lot more tech-driven than my academic work, and bears no relation to my creative writing, I figure I’ll post them here in the interests of maintaining a full portfolio!

The first piece I wrote was a buyer report on sales force automation software for small businesses (this one’s very niche), and the second (a bit more accessible) is about how marketers can use Pokémon Go and augmented reality (AR) to increase their sales. The AR stuff is especially cool!


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